17 June 2010

Vintage as a lifestyle

I'd never really thought about vintage fashion and activities as a lifestyle, until I read Lee Tobin's article in Upstart magazine. It made sense that a generation, like mine, who reap the benefits of technology and live the fastest lives (or so we've been told - "they grow up so quickly" is the oft repeated line), to choose to pursue an interest which defies our consumer focussed society.
‘I think modern society popularised technology that was fast and to the point, but has lost sight of doing things beautifully. The art of calligraphy and letter writing was lost upon the invention of email and texting.'
Then there's the rebelliousness, hidden at first, but perhaps the stereotype of younger generations isn't completely wrong.
‘There is something subversive about wearing a vintage dress,’ Lovasz writes. ‘One feels one is cheating the fashion industry, one-upping it even.’
Below is a selection of garments from Autumn ready to wear collections, in which I see some of the fascination with vintage continuing. The lady-like silhouette has been present for a while now. It's interesting to see how these things morph and change over time.
Louis Vuitton
Dries Von Norton
Dries Von Norton
Christian Dior

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